Tuesday, October 8, 2013

Designer Spotlight: #ADEAM by Hanako Maeda

As I was flipping through Elle magazine a few days ago, I came across a designer by the name of Hanako Maeda. She is the mastermind behind the fashion line, Adeam. I was very intrigued by the designs that I saw in the short article about her, especially the all black looks. She knows exactly how to dress a woman using a mix of textures and fabrics to bring it all together. I really fell in love with the concept behind her line that ties very well with her Japanese heritage and anyone who knows me knows that I am very intrigued by the Asian culture. Take a look a her bio and concept below, as well as a few examples of her work and let me know what you think about this new line!


"“ADEAM” is a word created by reversing “MAEDA,” which is designer Hanako Maeda’s family name. The mark used in the logo that resembles a plum flower is Hanako’s family crest. Thus, “ADEAM” embodies the designer’s attitude to respect the old, while bringing this tradition to life through a modern voice.
Twenty-first century Japan is defined by its ability to make venerable traditions harmonize with the cutting edge: it is both a land of history, and a laboratory where the future is imagined. ADEAM draws its inspiration from this duality. We search out the beautiful in what we have inherited and imbue that beauty with new meaning in the present."

"A Native Japanese, Hanako was born in Tokyo and moved to New York City at the age of 5, spending most of her childhood there. She attended Columbia University in the City of New York, and studied Anthropology and Art History. While in college, Hanako partook in various fashion internships, developing an undying love for fashion. In 2011, Hanako launched her own label ADEAM with a capsule collection of 15 pieces. In March 2012, ADEAM was invited by the Japanese government to present its Fall 2012 collection at Shanghai Fashion Week. ADEAM showed its Spring 2013 collection at Tokyo Fashion Week, and debuted at New York Fashion Week for Fall 2013. Inspired by her two hometowns Tokyo and New York, Hanako continues to create collections that infuse art and wearability."

Maeda, Hanako. "About." ADEAM. ADEAM, 30 Sept. 2013. Web. 30 Sept. 2013.

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